Quantcast
Channel: Filmy Piłka - Y8.COM
Viewing all articles
Browse latest Browse all 2132

Pepsi Max ‘Unbelievable’ – Chain Reaction

$
0
0

#<hashie::mash> All it took was 2,100 ping pong balls, 1,650 mousetraps, 120 metres of LED lights and a steady hand to generate 20 million hits across all media. The reverberations are still being felt. A crazy project, this apparently frivolous piece of entertainment proves how to generate serious brand lust outside the constraints of traditional advertising.


Viewing all articles
Browse latest Browse all 2132